Impact Program

Create a unique, playful and compelling voice and digital experience for our impact program that rescues one dog every day, A Dog A Day.

Done in collaboration with Chloey Settles

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PDP Redesign

Complete overhaul of the UX and UI of the Wild One PDP’s. Major goals include cleaning up the overall UI, re-prioritizing above the fold content based on user feedback and needs, exposing variants and adding basic but important features like model info, breadcrumbs, etc.

Approach:
This project began with gathering current data on usability and customer conversion on our current PDP. Using heatmapping, session replay and customer interviews, I was able to collect data to inform design. During the design stage I focused on 3 major areas of refinement:
1. Restructuring the above the fold space to not just fit more content, but strategically place content customers want in an immersive and easily-scannable way. This includes reducing copy and adding in key value adds to the ATF experience.
2. Revisit ADA requirements that were looked over in the past (ex: sizes of swatches).
3. Expose all variants and their current stock status.

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After

Blog Index

Clean up current blog index to preview more articles on load and add filter and tag feature.

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Story-Led PLP

Create a playful and engaging PLP template to be used with partners and influencers. Currently a standard collection of Wild One products is being created, but there is no imagery or description of who the partner is and why he/she/they loves our products. Furthermore, we want the boost the willingness of our partners to share us with their audiences.

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Navigation Clean up

Restructure and redesign Wild One’s Navigation to provide a cleaner, more effortless experience for customers trying to find a product.

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After