Intern Project

During my internship, the print design intern, Payton Ricci, and I were challenged by our creative directors to use our thorough knowledge of the Urban customer and our design skills to create a project that addressed a certain concern. After spending roughly 6 weeks analyzing our customer and what they wish we were doing more of with our art directors and senior designers, we came up with UO Culture. UO Culture would be an extension of Urban that would give customers a personal relationship with the company. We developed and prototyped a page that would live on the main nav bar of the Urban website, and a complimentary mobile version.

︎ Link